This ad is for Dawn soap appeals logos, pathos and ethos and has a very persuasive affect on the viewer. This ad logically presents a product that donates a portion of the profit to help clean animals that have been harmed by oil spills. In the actual commercial for this soap, they present facts and statistics regarding what they do to help animals and the environment that make the audience more likely to buy the product. Logically it makes sense to buy something that helps other people or in this case other living things. Why would you buy a different kind of soap and get nothing in return when you could buy dawn and know that you are helping save adorable animal’s lives.
This ad I think appeals to pathos the most out of the three. By using cute, lovable, little animals to pull at the audience’s heart and convince them that this is the right soap to buy. The presentation of the animals in distress evokes a sense of responsibility on the viewer and he or she feels obligated to help save the lives of living creatures by choosing this particular brand of soap. It is human nature to feel compassion for things in need and that is why the ad concentrates its focus on the aid of animals.
Lastly this ad doesn’t have a clear appeal to ethos, but in the commercial for the soap it shows scientists and environmentalist cleaning animals that have been covered in oil. This could be a slight appeal to ethos in that it is using authoritative figures to promote the product.
Nice work. I can't see the ad, so it's hard to comment on it, but you should also consider the effect that Dove itself has on the appeal to ethos in the ad. What to they, as a company, argue for their audience? Are they trusted? And so on.
ReplyDelete(By the way, remember that blog posts are to be at least 500 words long.)